Job interviews can be a mix of excitement and anxiety. While it might seem like every candidate is trying to impress, there are specific moves you can make to set yourself apart. These “power moves” are about being thoughtful, prepared, and genuine—qualities that tend to resonate well with interviewers. Here are five strategies to help you leave a lasting impression.

1. Do Your Homework

Before you even step through the door or log into your virtual meeting, invest time in learning about the company. This means more than just browsing the “About Us” section on their website. Dig into recent news, industry trends, and their competitors. Understand their products or services, their values, and their culture.

When you demonstrate that you’ve taken the time to learn about the organization, you signal that you’re serious about the role. For example, if you discover that the company recently launched a new product, you can mention this during your interview. It shows you’re engaged and already thinking about how you can contribute. Additionally, if you know the names and roles of the people interviewing you, you can tailor your answers to speak directly to the needs of your potential team.

2. Craft a Compelling Narrative

Your resume offers a list of accomplishments and job titles, but your personal story is what makes you memorable. Think about your career journey: how did you get here, and what experiences have shaped your professional path? Develop a concise narrative that connects your past experiences to the challenges of the job you’re applying for.

For instance, rather than just saying you improved sales numbers, you might explain a challenge you faced, the creative solution you implemented, and the measurable outcome that benefited your previous employer. By framing your experience as a story, you not only make your skills relatable, but you also create a narrative that the interviewer can follow. This personal touch can transform your interview from a Q&A session into a meaningful conversation.

3. Master the Art of Non-Verbal Communication

Words are powerful, but your body language can speak volumes before you even say a word. Confidence isn’t just about what you say; it’s also about how you present yourself. Simple things like a firm handshake, consistent eye contact, and an open posture can make a big difference.

When you smile genuinely and maintain good posture, you signal that you’re both confident and approachable. On the other hand, slouching or avoiding eye contact might inadvertently suggest disinterest or nervousness. Practice your body language ahead of time—perhaps in front of a mirror or with a friend—to ensure that your non-verbal cues match the professional, enthusiastic image you want to project.

4. Ask Thoughtful Questions

Interviews are a two-way street. While the interviewer is evaluating if you’re the right fit for the role, you’re also determining if the company aligns with your career goals. Asking insightful questions is a power move that demonstrates your interest and critical thinking. Instead of limiting your questions to salary or benefits, delve into topics that reveal the company’s inner workings.

Consider asking about the team’s current challenges or how success is measured in the role. For example, “What are the biggest challenges the team is facing right now, and how might someone in this role help address them?” This type of question not only shows that you’re thinking ahead but also provides you with valuable insights into the company culture and expectations.

5. Follow Up With Impact

The interview isn’t over the moment you say goodbye. A thoughtful follow-up can leave a lasting impression. Rather than sending a generic thank-you note, take a few minutes to craft a message that reflects on your conversation. Mention specific points that were discussed, and reiterate how your skills align with the company’s needs.

This personalized follow-up shows that you’re proactive and truly interested in the position. It’s also a chance to address anything you might have forgotten during the interview or to reinforce a key point. A well-timed email sent within 24 hours of the interview can keep you top of mind as the hiring team makes their decision.

Related

7 Power Moves to Impress Any Interviewer

"7 power moves to ace job interviews and stand out!"

Final Thoughts

Standing out in a job interview isn’t about flashy gimmicks or memorized speeches—it’s about authenticity, preparation, and clear communication. By doing your homework, telling your story, using effective body language, asking thoughtful questions, and following up strategically, you’re not just another candidate; you’re a well-prepared professional ready to contribute to their team.

Each of these power moves requires effort and reflection, but they can be the difference between a standard interview and a memorable one. Remember, an interview is as much an opportunity for you to learn about the company as it is for them to learn about you. With a genuine approach and clear preparation, you can turn every interview into a stepping stone toward your next career move.